Leading the CLA - an interview with the new director general
Bella Murfin, a former Defra programme director, is the new CLA Director General. She speaks to Jasmin McDermott about her career, leading efforts to plant millions of trees in England, the challenges facing the rural economy and how she plans to help CLA members
Can you give an overview of your career to date?
I grew up in rural Shropshire, instilling a deep love of the land. I began working in environmental policy soon after graduating, from my early days as a junior policymaker working on countryside stewardship, to my most recent role as Defra’s Tree Programme Director. I also spent a great couple of years at Earthwatch Europe, helping it hone its strengths. I’ve always focused on understanding how policies affect people, to try and make sure they work first time and respond and adapt when they don’t.
What achievements are you most proud of in your career so far?
The fantastic teams I’ve worked with and led, especially Defra’s Team Trees, which have helped England’s landowners and managers plant millions of trees. I love collaborating with talented and committed people to make important things happen.
What attracted you to the Director General role?
Rural businesses are the country’s backbone. I’m excited to lead the CLA as it helps them to thrive – especially with so much change ahead. I’ve collaborated with the CLA for years, valuing the challenge, advice and support it provides to the government – I look forward to being part of that.
What are your impressions of the CLA?
The CLA is respected as a ‘critical friend’ of the government, with a great ability to think long-term. The network of regional offices provides invaluable access to a huge cross-section of people working and living in the countryside. Listening to, and learning from, members is important to ensure conversations in Westminster are connected to the realities of what’s happening on the ground.
What are the biggest challenges and opportunities facing the rural economy?
Rural areas are fundamental to our country’s wellbeing, but the importance of the rural economy and its land management are still not fully recognised, which puts us all at risk. There are many specific issues, including agricultural transition, housing pressure, lack of infrastructure, poor transport links and extreme weather. We can help members overcome these challenges and unlock the benefits that addressing them can offer.
What do you hope to achieve in your first year at the CLA?
Getting to know the CLA team, and helping them to play to their strengths and flourish. I want to understand members’ priorities and make sure we are meeting their needs. It’ll also be important to build relationships with the new government at a time when there will be new policies and changes to regulatory frameworks. I’m looking forward to steering the organisation and working with members as we all navigate the challenges and opportunities ahead.
What is your favourite place in the countryside?
I have so many – right now, it’s the Cissbury Ring along the South Downs, looking across to the sea on one side (preferably sparkling in sunlight!) and rolling countryside on the other; beautiful and humbling, it reminds me of our small place in a big world.