Just 30 seconds to tell the world...

The CLA is calling on Welsh farmers, land managers and rural business owners to show the world how they are combating climate change through a new video competition. Ahead of COP26, the competition will encourage those undertaking climate-friendly works on their land and property to create a short video (just 30 seconds) showing how and why they are doing it. A £250 cash prize, cases of wine and free tickets to the CLA’s forthcoming climate change conference are all available to the best entrants.

Jonathan Roberts, the CLA’s Director of External Affairs, said:

“We know so many land managers are working every day to mitigate climate change – whether it be through tree planting, peatland restoration, good soil management, or by undertaking low-carbon diversification projects. But so often we are unfairly accused of being part of the problem, and not fully recognised as part of the solution to climate change. We need to get better at showing the public what we are already doing.

“COP26 is just around the corner and this competition will encourage people to tell their story. Whether you’re an old hand at social media or are picking up a video phone for the first time, whether you have been working on climate-friendly projects for years or are just starting your journey, we encourage everyone to take part.

The competition is open to all farmers, land managers and rural business owners and is open until 31st October.

Entrants should upload their videos to their own social media channels using the hashtag #CLACOP26, and/or send a copy of the video to the CLA following the instructions on the CLA website www.cla.org.uk/competition

NOTES TO EDITORS:

1. The Country Land and Business Association (CLA) represents around 28,000 landowners and land managers with rural businesses across England and Wales
2. Find out more at www.cla.org.uk, or follow us on twitter @CLATweets.